The internet has freed consumers to do their own travel research, find their own bargains, and become more adventurous with their travel itineraries. Gone are the days of being limited to seven day or two week breaks according to the tour operator and charter schedules. The internet has forced the traditional package tour operators to re-think their approach as the internet creates transparency and allows consumers to unbundle the different elements of a holiday. The UK office of statistics states that approximately 68% of consumers already use the internet to look for information and at least 50% are likely to book their holidays over the internet in the next two years.
The internet allows consumers to purchase services directly from the source without the limitations that intermediaries might bring including the need to navigate call centres, only work within limited opening hours or pay additional fees. Companies such as airlines have benefitted from the ability to process more orders efficiently, as well internet-only travel companies such as Expedia, Travelocity and many others have been born. Now also there is a new generation of companies called "meta-search" websites whic are a relatively new entrant to the market. Companies such as Travelsupermarket.com meet consumer needs by searching across multiple sites to allow consumers to find the best deal.
- Financial Times, July 13, 2005
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